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CASE STUDY
Redwood Unleashes Cost and Service Benefits for Blue Dog Bakery
MARKET: PET TREAT MANUFACTURING
Founded on a small houseboat in Seattle, Washington, Blue Dog Bakery has been making all-natural and healthy treats for dogs since 1998. The company retains its dog-friendly corporate headquarters in Seattle and all their products are made in the USA. The company has become a leader in better-for-you dog treats, and it strives to be the high-quality, premium brand widely available in grocery and general retail stores.
THE CHALLENGES
- Serving 40,000+ retail locations
- Demand volatility across channels
- Pressure to protect margins and stay competitive
- Balancing diverse order sizes and delivery expectations with cost-effective LTL shipping
THE SOLUTION
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Redwood helped Blue Dog Bakery identify and access a range of cost-effective, qualified carriers via its implementation of Infios transportation management system (TMS), along with providing managed transportation services. Redwood has helped the company strengthen its profit margins, while still meeting customers’ high service needs, by optimizing routes, consolidating loads and finding low-cost transportation partners.
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Redwood began by delivering managed services for less-than-truckload (LTL) transportation, but today also provides truckload (TL) managed services.
THE RESULTS
Lower annual transportation spend
Higher service levels for retail customers
Data-driven decision making
KEY TOOLS
Managed transportation for LTL
Managed transportation for truckload
Infios TMS
Redwood Logistics has been a valued partner of Blue Dog Bakery for many years, and they’ve helped us manage our growing pains as our sales volumes have dramatically increased. Today Redwood helps us meet the logistics demands of our large retail customers in a way that’s financially and operationally healthy for our business.