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    CASE STUDY

    Unifying the Customer Experience

    MARKET: NORTH AMERICAN CONSUMER AND COMMERCIAL PRODUCE

    Established in 1995 in the Salinas Valley of California, Taylor Farms set out to become North America’s favorite maker of salads and healthy fresh foods. Today, it is the world’s top producer of fresh-cut produce, providing fruits and vegetables to many of the largest supermarket chains and restaurants in the U.S., including Walmart, McDonald’s, Subway, Pizza Hut, Safeway, and Kroger.

    THE CHALLENGES

    • Need for standardized tracking updates to enhance freight visibility and TMS user experience

    THE SOLUTION

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    Redwood helped Taylor Farms develop custom TMS functionality that would auto-generate emails to customers, streamline carrier and customer communication, and save time.

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    THE RESULTS

    Automated, consistent customer order status updates Improving experience and internal process alignment

    KEY TOOLS

    RedwoodConnect™
    Transportation management system (TMS)