CASE STUDY

Redwood Helps Housewares Leader Increase Logistics Visibility and Control

MARKET: HOUSEWARES

This U.S.-based company markets and sells a wide range of high-quality imported housewares, including bakeware, cookware, dishes, crystal, giftware, and décor. It designs its own products, procures them from overseas manufacturers, and then sells them through non-traditional channels. The company operates three busy distribution centers across the U.S.

THE CHALLENGES

  • Surging demand and strained international logistics
  • Manual processes for carrier management and invoicing
  • Lack of centralized TMS and limited visibility

THE SOLUTION

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The company partnered with Redwood to specify and implement Oracle Transportation Management (OTM), replacing manual processes and consumer-grade tools with a purpose-built TMS. Redwood fully integrated the TMS with an existing enterprise resource planning (ERP) solution using RedwoodConnect.

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Redwood’s partner project44 contributed a transportation visibility platform that delivers a real-time perspective on inventory in-transit, enabling proactive exception management. Following the implementation, the advanced solutions specified and installed by Redwood are managing all global inbound shipments for the company.

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THE RESULTS

Improved real-time visibility
Reduced logistics costs
Faster responsiveness to disruptions

KEY TOOLS

Oracle Transportation Management (OTM)
project44 transportation visibility platform
RedwoodConnect™

The past several years have created enormous growth opportunities for our business as consumers embraced a non-traditional sales model. We needed to optimize our global logistics network to fully capture those opportunities. Redwood has delivered a centralized transportation management platform that positions us for revenue growth, while also improving our service levels, automating our processes, and reducing our logistics costs. It’s a win-win-win for our business.

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