CASE STUDY

Redwood Drives Sweet Savings for World's Finest Chocolate

MARKET: CONSUMER PACKAGED GOODS

Founded in 1939, World's Finest Chocolate (WFC) is a premium confectionery manufacturer headquartered on the Southside of Chicago. It’s best known for its chocolate bars sold as fundraisers by schools and sports teams. In fact, WFC has helped customers raise more than $4.6 billion since its founding. In addition, WFC is the manufacturer of Queen Anne Cordial Cherries, a beloved holiday treat sold in retail stores across the U.S.

THE CHALLENGES

  • Managing last-mile delivery across a wide network
  • Limited visibility during market expansion
  • Risk of customer penalties
  • Need for a transportation management platform
  • Need for flexible capacity procurement assistance to manage peak selling season

THE SOLUTION

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With a full range of solutions and services aimed at logistics optimization, Redwood was the ideal partner to meet WFC’s diverse needs.

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Redwood specified and implemented Infios TMS and fully integrated it with the company’s enterprise resource planning (ERP) system. Redwood also provides multimodal transportation management for truckload freight, as well as freight procurement services for less-than-truckload quantities and retail deliveries. 

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THE RESULTS

Improved on-time delivery to 97.9%
Enhanced customer service
Reduced transportation costs
Decreased customer penalties

KEY TOOLS

Redwood multimodal for TL freight
Supply chain solutions for LTL and retail
Infios TMS
Warehouse network optimization

Redwood has proven to be a great partner, with a range of capabilities that address all our logistics needs. Their expertise is invaluable, and they’re always looking for ways to continuously improve—and deliver additional cost and service benefits. Partnering with Redwood enables WFC to focus on our core business and capture market growth opportunities, while trusting them to help optimize our logistics.

Todd Peterson, Director of Logistics