Consumer Snack Manufacturer Takes Control

• Gaps in supplier compliance with business rules and carrier preferences
• Need for a more accurate, automated multi-modal rate shopping tool
• Limited visibility into freight spend and performance metrics across all business units
• Lack of actionable business intelligence within the merchandising supply chain

THE SOLUTION

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Redwood collaborated with a manufacturer’s Lean Six Sigma team, their order platform provider, and a key supplier to map the current process and identify areas for improvement. They developed a new process model incorporating Redwood’s technology and logistics expertise, tested it using 12 months of historical data, and agreed to implement it. The refined plan included clear protocols for operations, execution, and communication, along with success metrics and reporting guidelines.

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Within 45 days, Redwood launched a beta program managing all merchandising orders from a key supplier for a year. The solution featured automated rating APIs, order consolidation, route optimization, daily load planning, centralized communication, financial oversight, and monthly performance reporting—all managed by a dedicated internal operations team.