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    CASE STUDY

    Betco Improves Both Service and Costs with Redwood

    MARKET: INDUSTRIAL MANUFACTURING

    Headquartered in Bowling Green, Ohio, Betco has been a leading manufacturer of commercial cleaning solutions since 1950. In addition to cleaning equipment, it delivers more than 350 standard cleaning agents to customers in education, food service, health care, retail, hospitality, commercial cleaning, and other industries. Betco can also provide over 500 custom formulations to meet specialized needs.

    THE CHALLENGES

    • Time-sensitive multi-location deliveries
    • High stakes for delivery reliability
    • Unpredictable transit times and missed delivery targets

    THE SOLUTION

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    Redwood’s expert Project Logistics team is built to handle just this kind of custom-tailored, specialized customer service need. Redwood’s Project Logistics approach for Betco combines full-truckload pickups, inventory consolidation at regional warehouses, and white-glove final-mile delivery to locations across the continental U.S. and Puerto Rico.

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    Each load is tracked in real time from start to finish, maximizing delivery reliability and customer confidence. The Redwood team defines a customized solution and plan for each project, to meet Betco’s customer requirements and cost-control objectives.

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    THE RESULTS

    Achieved 100% on-time delivery
    Created a competitive differentiator
    Maximized customer service and satisfaction

    KEY TOOLS

    Project Logistics

    When we first met with Redwood, we were very impressed with its Project Logistics capabilities—both its white-glove, custom-tailored service model, as well as its pricing. Since then, we’ve developed a great relationship and have been doing excellent work together, with 10 successful projects under our belts. Redwood has increased our service levels, reduced our costs and enabled us to create a significant competitive advantage.

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