Route Optimization Strategies to Reduce Freight Costs

 

As operational costs rise, costs of goods increase, and fewer drivers continue to drive shipping rates north of affordable, therefore shippers are actively seeking creative ways of reducing their controllable expenses. While many companies consider shipping a non-controllable, the truth is that route optimization is one of the best ways of controlling your costs of moving freight. Whether you are routing FTL, LTL, multimodal or parcel, shippers in multiple industries can optimize their routing of freight easily by following a few best practices.

Are you looking for ways to reduce shipping costs without sacrificing service quality? In this blog post, we're going to show you how you can save time and money by optimizing routes for your carriers.

Freight Consolidation

Everyone knows that reducing the amount of steps needed to complete a task is a sure-fire way to save resources. For shippers this methodology equates to consolidating or combining shipments to and from your business. Shippers main expense is paying for items being sent to them from suppliers, vendors, and manufacturers. If you can work with them to consolidate those freight shipments inbound, you can save quite a bit of money. And contrary to popular belief, working with suppliers to consolidate shipments is easier than you'd think.

However, simply streamlining the amount of shipments inbound is not enough to make a huge impact. Outgoing freight consolidation is also a great way of impacting the bottom line. However, since most recipients pay the shipping bill – how does outbound freight consolidation make a difference for shippers? The answer is quite simple – it's exceptional customer service. If you save your customers money – they are more likely to continue using your services in the future. More business equates to increased bottom line profits – which in the end; helps to accomplish your fiscal goals.

The Right Mode for the Right Service

Shippers have more flexibility than ever with selecting a shipping mode for the movement of freight. By setting up a shipping plan and optimizing routes, a company can complete the research needed to determine which mode is best suited for each shipment. For example, if you have smaller commodities that can be shipped via parcel mode, creating a system of reliable carriers and service commitment levels that meet the needs of your customer – without breaking the bank, is just as impactful as consolidating freight. This method works for all modes, including:

  • LTL
  • FTL
  • Intermodal
  • Multimodal
  • Parcel

Strengthen Carrier Relationships

If there is a constant theme in business, it's that volume cures all. Whether it's purchasing full truckload of supplies or working with the same carriers, building positive relationships within your network is one of those route optimization best practice. Shippers and carriers who build solid relationships based on constant or repeat business help each other by creating shipping rates that are fair for each party. If your business needs to send shipments on a weekly basis, negotiate a weekly contract with a specific carrier. In fact, you'll quickly discover that if a carrier visits your business frequently, and you work with them constantly, your rates might get lower over time.


Work with an Experienced 3PL

The ultimate goal of optimizing routes is to reduce resources consumption and excess spending. See how companies have achieved this in our case studies. There are various steps that any shipper can follow to accomplish this task. However, working with an experienced professional who understands the ins-and-outs of supply chain optimization is a home run. The best resource for reducing your shipping costs across the board is by working with an experienced 3PL. Redwood Logistics, with its Modern 4PL approach, has years of experience working with all sorts of clients. We've worked with all sorts of clients, including:

  • Retailers
  • Manufacturers
  • Distribution networks
  • All parties within the supply chain


FAQs

How does route optimization cut freight costs?

Route optimization cuts freight costs by reducing unnecessary shipments, matching each load to the right transportation mode, and building stronger carrier relationships. It also helps shippers consolidate inbound and outbound freight so they use fewer resources overall. The main goal is to move freight more efficiently without sacrificing service quality.

What is freight consolidation in route optimization?

Freight consolidation in route optimization means combining shipments so fewer individual loads move separately. Inbound consolidation can reduce what you pay suppliers, vendors, and manufacturers to ship to you, while outbound consolidation can improve customer service by lowering shipping burdens for recipients. Fewer shipments usually means less waste and better cost control.

Which transportation modes can benefit from route optimization?

Route optimization can improve freight movement across multiple modes, including LTL, FTL, intermodal, multimodal, and parcel. The key is choosing the right mode for each shipment based on size, service needs, and cost. A shipment that fits parcel service, for example, should not be handled the same way as a full truckload.

Why does choosing the right shipping mode matter for freight costs?

Choosing the right shipping mode matters because the wrong mode can add avoidable cost and complexity. Route optimization helps shippers evaluate whether a load should move by parcel, LTL, FTL, intermodal, or multimodal service. When the mode matches the shipment, you can meet service requirements without paying for more capacity than you need.

How do carrier relationships help lower shipping rates?

Carrier relationships can help lower shipping rates because repeat business creates more predictable volume. When a shipper works regularly with the same carrier and negotiates weekly contracts for recurring freight, rates may improve over time. Solid relationships also support fair pricing for both sides and make service more consistent.

When should a shipper consider using a 3PL for route optimization?

A shipper should consider using a 3PL when route optimization needs to reduce resource use and excess spending across multiple freight flows. An experienced 3PL can help with supply chain optimization, carrier strategy, mode selection, and freight coordination. That is especially useful for retailers, manufacturers, and distribution networks managing complex shipping needs.

What kinds of companies can benefit from route optimization?

Route optimization can benefit retailers, manufacturers, distribution networks, and other supply chain participants that move freight regularly. Any shipper that wants to reduce controllable transportation costs, improve service, and make better routing decisions can use these practices. The approach works across inbound, outbound, and multi-mode freight operations.