Supply Chain Advisory | Redwood Logistics

A Proven Four-Phase Approach to Logistics Transformation

No matter where you are on your journey, our methodology provides a clear, structured path to measurable outcomes — from the first conversation to continuous improvement.

Strategic Design

Designing the right foundation

We assess your current state, align people, process, and technology to business goals, and build a quantifiable business case with ROI projections and risk scenarios — so every major decision is made with confidence.

Orchestration

Turning strategy into an actionable plan

We lead vendor evaluations, manage proofs of concept, and map timelines, costs, and responsibilities. Decisions stay objective and change management is embedded from the start.

Delivery

Guiding execution with precision

We coordinate vendors and internal teams, oversee system build and integration, and guide testing and validation. Your people are prepared through training and change leadership so adoption takes hold from day one.

Continuous Improvement

Evolving at the speed of your business

We provide proactive support, targeted enhancements, and integration updates long after go-live. As your business evolves, we make sure your technology evolves with it.

The Full Range. One Accountable Team.

TMS, WMS, GTM & Logistics Technology Strategy and Selection

Nearly 42% of senior supply chain leaders say they're not confident in their organization's ability to independently evaluate complex logistics technology. That's the gap Redwood Advisory fills.

We build the business case, define requirements, run vendor evaluations, and select the platform that fits your network — including the systems and partners you already run. We don't accept commissions from software vendors, so recommendations are based entirely on fit.

What Makes Us Different

We've spent more than 20 years in logistics on both sides of the table, as shippers and as technology advisors.

Shippers trust us with their most expensive decisions

More than 20 years of dedicated logistics advisory experience. Not a practice stood up to round out a portfolio — a firm shippers have been bringing into their most critical technology and strategy decisions for two decades.

Engaged earlier. Involved longer.

Our customers kept asking us to get involved before a TMS selection or an AI program was locked in. Now we can — with a team that has been doing this work for two decades and a 4PL platform to execute once the strategy is set.

Strategy to execution without a handoff

Redwood's technology delivery teams, managed operations, and RedwoodConnect™ sit between advisory and outcome — so a shipper can move from strategy to execution without handing the plan to a new team.

Value realization is part of the engagement

We stay involved through adoption and continuous improvement, measuring whether the change delivered what the business case promised. Go-live is not the finish line.

Engage on its own or as the first step

Shippers can work with Redwood Advisory as a standalone practice or as the entry point into a broader open 4PL relationship — whichever fits where they are in their supply chain journey.

Our team of experts has a dual-sided perspective

Our principals have sat on both sides of the logistics ecosystem — leading operations as enterprise shippers and shaping solutions within software vendors — giving us a pragmatic view of what works and what doesn't in real-world operations.

42%

of senior supply chain leaders are not confident in their organization's ability to independently evaluate complex logistics technology

13%

of shippers deploying AI are generating quantifiable results — data quality and integration gaps are the top barriers

4%

of organizations strongly agree they clearly distinguish between a technology business case and their broader supply chain strategy

Find Where AI Will Pay Off. Then Prove It.

Data quality and integration gaps are the top barriers to AI results — not the technology itself. Redwood Advisory uses the AI Readiness Scorecard to benchmark organizations across organizational structure, data foundation, technology architecture, and change management and governance.

We identify high-value use cases, build the business case for each, and sequence adoption toward measurable outcomes. RedwoodConnect gives us the integration layer to connect and orchestrate whatever systems and partners a shipper already runs — so AI has the data foundation it needs to perform.

Read the 2026 AI in Logistics Report