CASE STUDY Lime Takes Redwood Along for the Ride, for Improved Costs and Service

MARKET: ELECTRIC MOBILITY PROVIDER

Lime is one of the world's leading shared electric vehicle companies, offering e-scooters and e-bikes, available for rent via a GPS-enabled mobile app. Operating in cities across nearly 30 countries and five continents, Lime manages a complex global supply chain that ships two-wheeled electric vehicles, spare parts, and accessories worldwide.

THE CHALLENGES

  • Slow, error-prone manual processes
  • Reliance on email for carrier communication
  • Shipment tracking via spreadsheets
  • Lack of cost visibility and control

THE SOLUTION

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To optimize its growing operations, Lime partnered with Redwood to implement Oracle Transportation Management (OTM) Cloud globally in just six months. Today, Lime operates more profitably and sustainably by optimizing routes and loads, digitizing carrier communications and transactions, and streamlining carrier rates and selection. Real-time shipment tracking improves agility, sustainability, and customer satisfaction. With actionable data and analytics at their fingertips, Lime can quickly and intelligently adapt to change.

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THE RESULTS

Transportation Cost savings
Enhanced visibility And control
Improved Customer experience
Increased Sustainability

KEY TOOLS

Oracle Transportation Management (OTM) Cloud

Lime's mission is to build a future where transportation is shared, affordable, and carbon-free. That means moving our vehicles around the world quickly, intelligently, sustainably, and cost-effectively. Manual processes and spreadsheets didn’t cut it. By launching OTM Cloud, Redwood made our transportation management innovative and advanced as our business model. We’re poised for profitable, sustainable growth thanks to this transformation..

Brandon Safadi, Manager, Corporate Technology Product & Program