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CASE STUDY
Core Health & Fitness Bulks Up its Logistics with Redwood
MARKET: FITNESS EQUIPMENT MANUFACTURER
Headquartered in Vancouver, Washington, Core Health & Fitness is a leading manufacturer, seller, installer, and supporter of high quality commercial fitness equipment. Core Health & Fitness manufactures a wide variety of top-tier brands, including StairMaster, Schwinn, Nautilus, Star Trac, Throwdown, and Wexer. The company also designs fitness centers, selects equipment, and introduces new technology and design elements.
THE CHALLENGES
- Complex global supply chain with evolving partnerships
- Disruptions from pandemic and shifting consumer habits
- Need for a long-term logistics partner to improve customer experience and ROI
THE SOLUTION
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Redwood delivered a unique combination of logistics execution and supply chain technology to improve overall business processes, service levels, and user experiences for both customers and internal stakeholders.
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An implementation of Oracle Transportation Management (OTM) and Oracle’s Global Trade Management (GTM) formed the starting point to upgrade Core Health & Fitness’ tech stack. Redwood was also able to integrate project44 into the solution via RedwoodConnect™ for enhanced visibility. Redwood also analyzed the company’s less-than-truckload (LTL) shipping data to determine that LTL rate savings could fund some of the technology enhancements.
THE RESULTS
9% savings on LTL freight charges
Improved agility and responsiveness
Fully integrated supply chain, for end-to-end visibility
KEY TOOLS
Oracle GTM and OTM implementation
LTL cost-savings analysis
project44 for visibility
RedwoodConnect™
Our partnership with Redwood Logistics has been instrumental in overcoming the supply chain challenges brought forth by the pandemic. Redwood’s robust, fully integrated solution has provided us with the end-to-end visibility we required to enhance our global manufacturing supply chain. We’re now not only able to ensure a seamless customer experience, but also to further solidify our commitment to quality and innovation in the fitness industry.